Rainbow Tour Turkey is a family owned faith tourism company based in Izmir, Turkey. Specializing in providing tours of the Seven Churches and Paul's Journeys, Rainbow also provides the logistics for conferences. After providing the logistics for several successful conferences, Rainbow saw the need to invest in a marketing solution that would help them maintain this success and grow the business.

With the majority of Rainbow's customers coming from America and Europe, the Rainbow website plays an important role in marketing Rainbow's products and services. Rainbow's original website produced when Vista Interactive was known as BilgiLink, had long held the top position in search engines for the keywords "biblical tours turkey" and "seven churches". However over time competition increased and with no updates to the website, Rainbow's search engine rankings dropped.

Knowing that Rainbow needed to grow, owner George Keenan approached Vista Interactive for help.

Together we looked at all of the issues and opportunities. After tossing a few ideas around we identified that the whole team needed to be involved if Rainbow was going to grow. To get everyone involved and focussed on marketing, Vista Interactive facilitated a marketing strategy workshop for Rainbow. The workshop covered topics such as identifying the strengths of Rainbow's products and services, identifying Rainbow's customer base and methods for communicating with them so they could make a decision to buy.

The workshop identified several marketing opportunities with key client groups and the marketing action plan created in the workshop has helped Rainbow to produce the marketing material they need to reach these customers.

Vista Interactive produced a fresh website design supported by a content management framework so Rainbow can continue to update their own content as needed. Vista Interactive also contributed to the design of a new brochure and interactive CDROM.

Website visits are currently being tracked and analysed to measure the effectiveness of the website and optimize it for search engines. Already the results indicate new business.